2025/2 - 2025/3
Splendid Dental Web Design
Overview
This project translates a dental clinic’s brand identity into a structured website experience.
Starting from branding, I defined the information architecture and created mid-fidelity wireframes to organize service information into a clear and intuitive user journey.
My role
• Brand design
• Information architecture
• Mid-fidelity wireframing
Team
Jennifer Jiang
Chen Sung
From Branding to Website
The challenge was shifting from a branding-focused approach to a structured website experience.
This meant translating visual identity into information architecture and content hierarchy, while rethinking how users navigate and understand information in a digital product.
© Jennifer Jiang, 2026